Recently, Industry Gamer sat down with Eric Hirshberg, CEO of Activision Publishing to discuss various topics one of which was the declining sales of Guitar Hero (and yes Rock Band).
Here is a quote below that can reaffirm that Activision is not “giving up” on Guitar Hero.
Hirshberg also acknowledged to us that Activision is facing a great challenge now in trying to reinvigorate the music/guitar game market. The next Guitar Hero will have to bring with it some big innovations.
“It’s no secret that not just Guitar Hero, but also Rock Band, and the music category in general, do not have the same mass appeal today that they did a few years ago. That said, I think that we would be foolish to not try and build on the strength of the Guitar Hero brand, because as you said, it’s a pretty strong brand with great recognition and great likeability, and there’s a lot to work with there. I think the road to rejuvenating that category goes through innovation. The premise of Guitar Hero… that everyone has an inner rock star, it’s something that we’ve all done forever: some version of singing into a hairbrush, or holding a tennis racket like a guitar, or singing karaoke, or singing into the bathroom mirror. We all do that,” Hirshberg said.
He continued, “I think a lot of video game genres that have had tremendous staying power have a fantasy-fulfillment element at their core, whether it’s driving the fast car, or participating in professional sports, or going into battle. People don’t get to do this in everyday lives. So I think the core premise and the core insight at the heart of the Guitar Hero franchise is still very relevant. I just think we need to escalate the experience for people and innovate. I think the genre is still fairly new, and so I think it’s probably time for us to really look at what the next level looks like for that genre.”
The article also touches on the possible acquisition of Harmonix if you are interested in that.
What big innovation do you think awaits us in the next Guitar Hero? Real Guitar, Keyboard, Kinect/Move integration? Share your thoughts!